Harvesting innovation

Wholemeal hamburger buns

After traditional toasties, today's consumers like to be able to prepare hamburgers at home. As leaders in France on the hamburger bun segment, Jacquet already proposes a range with two plain references: standard format hamburger buns and the giant hamburger buns. In April 2010, Jacquet extended its range with wholemeal hamburger buns. These giant buns combine pleasure and nutrition with greater flavor and more fiber. They are made only with selected French wheat and without palm oil. The brand supported the launch of these wholemeal hamburger buns with an advertizing campaign on the French television.

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