Harvesting innovation

Vilmorin's "Fleurir en..." line-up

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Vilmorin's "Fleurir en..." line-up
For more than 260 years Vilmorin has been accompanying home gardeners in their vegetable and flower gardens. This year the brand proposed a new line-up of flower seeds for the mature market, “Fleurir en...”, an original range that was a true commercial success. It provided fun, easy, practical products to build your own small 4 m2 flower bed in blue, pink, white or yellow. Each small pot, with its clever sowing lid, contains an 8 g blend of flower seeds and broken corn grains to make it easier to sow regularly. To build on this success, Vilmorin is extending the line-up with new blends: scented flowers, cut flowers, companions of butterflies or companions of birds.
www.vilmorin-jardin.com



 

 

Sowers of the world
Pavel

Manager for Limagrain
Central Europe Cereals
Prague (Czech Republic)

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"Genetically modified organisms"