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“Limagrain inside” for 80% of Czech beer

“Czech beer benefi ts from a European Protected Geographical Indication (PGI). In order to meet the criteria for this distinction, brewers are not allowed to use just any barley variety. They must respect a list of eight authorized varieties. Among these, fi ve have been bred by Limagrain Central Europe Cereals, which thus gives us a market share of 80%. This exceptional position is the result of decisions taken fi fteen years ago, when close collaboration between our breeders, sales teams and brewers was set up. The aim was to listen to the requirements of these industrialists and to breed tailor-made varieties for this specifi c production. We are now harvesting the results of this long-term process, which could last a while, as varieties on the recommended list tend to stay there for 5 to 7 years.”