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Developing our Intellectual Property assets to give more credibility to our market positions

“An Intellectual Property (IP) strategy, deployed through protection by patents or drawings and models, is like betting on the future. IP is a means to acquire a monopoly to exploit what we have created, to set up barriers to prevent access to our markets, to restrict access to our technologies and to protect our R&D investments. It can provide a complementary source of revenue through technology transfers (license, disposal, etc.). It also encourages external partnerships and gives us more credibility. In bakery products, IP is all the more crucial because innovation is excessively fast and intended for the general public. It is essential for Jacquet, whether for techniques that are patented such as a longer BIUB, or for products such as Tartine P'tit Déj or Tendre Délice waffl es, fi led for their names, their technologies or their shapes.”