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Fidel
Product Development Manager,
HM-Clause, Culiacan (Mexico) |
“Our role in product development is to screen varieties coming from research by testing them on Mexican growers' farms, so we can determine which will best satisfy their needs. The keys to success are understanding their requirements and identifying market trends. Our team of nine follows more than twenty crops, including tomato, melon, cauliflower, carrot, etc. We check all production conditions from open-field to protected growing, and from mild to arid climate. We contribute to a worldwide screening process, which aims to develop our products where conditions allow them to express their potential most efficiently, in order to extend their lifecycle as far as possible in the different targeted markets.”
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