
The Group has chosen to support the ASM to defend the colors of the region loud and clear, alongside Michelin, a company firmly involved in local life. As part of this partnership with ASM Clermont Auvergne, once a year Limagrain organizes the distribution of Jacquet products at the end of a match, with the help of coop members and employees. This event appeals widely to the spectators, who discover another of the Group's facets, and the diversity of its activities, with Jacquet being both a local and national company through its position as the second largest industrial baker in France. It is also an opportunity to present Jacquet's new products and benefit from direct contact with Jacquet's clients or potential consumers. All those who participate have noticed that Jacquet's bread is gaining in reputation!
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